Maxis

Maxis, a prominent telecommunications provider in Malaysia, offers high-speed internet access through its Maxis Fibre and 5G Home WiFi services. They boast extensive coverage and utilize fibre-optic technology for reliable and fast connections, similar to Unifi. This surpasses their previous Wireless Broadband service which relied on mobile data networks.

Maxis History

Maxis Launch

Maxis was launched in 1995 as the Malaysia's first mobile phone operator, laying the foundation for mobile communication in Malaysia. Since then, they've consistently strived to stay ahead of the curve.

Maxis Expansion to offer Fibre Broadband

Maxis launched Maxis Fibre Broadband in 2011 upon recognizing to the demand of fast and stable internet access. This marked a significant shift from mobile data to high-speed fibre-optic technology, offering greater reliability and speed for homes and businesses.

What is Maxis Relationship with TM?

Maxis and TM have both collaborative and competetive relationship. They are both major players in the Malaysian telecommunications industry, but don't directly compete on all fronts. Here's a breakdown of their relationship:

Maxis and TM are Partners

Maxis and TM have signed agreements to leverage each other's strengths. For instance, Maxis gets access to TM's extensive fibre network for their Maxis Fibre service, while TM taps into Maxis' 4G mobile network to improve their own mobile offerings. This partnership benefits both companies and ultimately improves services for consumers.

Maxis is a Subcriber to TM Wholesale Services

In some aspects, TM acts as a wholesaler to Maxis. TM owns the vast network infrastructure, and Maxis, as a retailer, subscribes to Highspeed Broadband (HSBB) access on this infrastructure to deliver their internet services. This allows Maxis to focus on customer service and plan development, while TM maintains the physical network. Healthy Competition

Maxis and TM are Competitors

There's also an element of competition between the two. They both offer individual mobile and internet services, vying for customer loyalty. This competition can drive innovation and keep prices competitive in the market. Overall, Maxis and TM have a mutually beneficial relationship. They collaborate in certain areas while maintaining a competitive edge in others. This dynamic partnership helps ensure a healthy and progressive telecommunications landscape in Malaysia.

What is Maxis Relationship with the Government of Malaysia?

Maxis' relationship with the Malaysian government is one of cooperation and support. Here's a breakdown of the key aspects:

Government as a Regulator

The government sets policies and regulations that impact Maxis' operations. Maxis adheres to these regulations, such as spectrum allocation and pricing guidelines. They also participate in consultations and discussions with the government to ensure policies are conducive to a healthy and innovative telecommunications sector. Public-Private Partnerships

Maxis as a Licensee

Maxis operates under a license issued by the Malaysian Communications and Multimedia Commission (MCMC), a government body that regulates the telecommunications industry. This license outlines Maxis' obligations and ensures they comply with government regulations.

Infrastructure Development Collaboration

The government plays a role in developing Malaysia's telecommunications infrastructure. Maxis collaborates with government initiatives like Jalinan Digital Negara (JENDELA) to expand internet coverage and improve connectivity throughout the country. By working together, they aim to bridge the digital divide and ensure all Malaysians have access to high-speed internet.

Special Projects and Initiatives Partnership

Maxis occasionally partners with the government on specific projects. For instance, they might collaborate on initiatives aimed at promoting digital literacy or providing subsidized internet access to underserved communities. These partnerships demonstrate Maxis' commitment to supporting the government's digital agenda.

What are the technologies used by Maxis?

Maxis utilizes a combination of established and cutting-edge technologies to deliver their mobile and internet services. Here's a breakdown of some key areas:

Mobile Network

4G LTE: This is the backbone of Maxis' current mobile network, offering widespread coverage and reliable data speeds for smartphones and other mobile devices.
5G: Maxis is at the forefront of 5G technology, offering 5G Home WiFi services. This utilizes the power of 5G to provide an alternative to fixed-line connections, delivering ultra-fast internet access for homes.

Internet Technologies

Fiber Optics: Maxis Fibre Broadband leverages fiber-optic technology, which transmits data using light pulses. This offers significantly faster and more reliable internet connections compared to traditional copper cables.
Cloud Computing: Maxis integrates cloud computing solutions to manage their network infrastructure and offer various services. This allows for scalability, efficiency, and improved service delivery.

Additional Technologies:

Software-Defined Wide Area Network (SD-WAN): This technology optimizes data flow across Maxis' network, ensuring efficient routing and improved performance for businesses.
Narrow Band Internet of Things (NB-IoT): Maxis caters to the growing Internet of Things (IoT) market by offering NB-IoT solutions. This technology allows for low-power, wide-area connections for various IoT devices.
Artificial Intelligence (AI) and Machine Learning (ML): Maxis utilizes AI and ML internally to improve customer experience, network optimization, and fraud detection.

By strategically deploying these technologies, Maxis aims to provide its customers with a robust, reliable, and future-proofed telecommunications experience.

Maxis Vision and Mission

While Maxis doesn't explicitly state a formal vision and mission statement on their website, several resources reveal their focus and goals:

Maxis' Vision

Based on available information, Maxis' vision appears to be centered around becoming Malaysia's leading converged communications and digital services company. Maxis aim to be the top provider for a comprehensive range of communication solutions, encompassing mobile, internet, and potentially other digital services.

Maxis' Mission

Maxis' mission can be gleaned from their focus on several key aspects:

Innovation: They prioritize constant innovation to stay ahead of the curve in technology and offer cutting-edge solutions.
Customer Focus: They strive to deliver simple, personalized solutions and services that cater to their customers' evolving needs.
Connectivity for All: They aim to empower individuals, businesses, and communities by providing reliable and accessible telecommunication solutions.

Maxis Values

Maxis emphasizes three core values that guide their company culture and employee behavior according to their 2019 Annual Report:

Customer First: This value prioritizes understanding and exceeding customer expectations. It likely translates to actions like offering excellent customer service, developing user-friendly products, and constantly innovating to meet evolving customer needs.
What's Possible: This value encourages a growth mindset and a focus on finding creative solutions. It likely translates to a culture that embraces new ideas, empowers employees to take initiative, and strives to push boundaries to achieve what might initially seem impossible.
I am Maxis: This value fosters a sense of ownership and pride among employees. It likely translates to a culture where employees feel personally invested in the company's success, take responsibility for their work, and actively contribute to achieving the company's goals.

Maxis Organization

Maxis Leadership

Maxis is led by a Board of Directors comprised of experienced individuals who set the company's strategic direction and oversee its governance. They are guided by a Chief Executive Officer (CEO) who is responsible for the overall management and performance of the company. There's also likely a leadership team consisting of Chief Officers (CFO, CTO, CMO, etc.) who manage specific departments and report to the CEO. The current Chairman of the Board for Maxis is Tan Sri Mokhzani bin Mahathir. He assumed the role in April 2021 after Raja Tan Sri Dato' Seri Arshad bin Raja Tun Uda stepped down [3].

The current CEO of Maxis is Goh Seow Eng. He assumed the role on December 1, 2022, succeeding Gokhan Ogut.

Maxis Organizational Structure

Maxis employs a traditional divisional structure. This means different departments or divisions manage specific areas of the company's operations. Some of divisions based on their areas of focus are:

Mobile Network Division: Responsible for managing the mobile network infrastructure, including cell towers, spectrum allocation, and network optimization.
Internet Services Division: Oversees Maxis Fibre Broadband and potentially 5G Home WiFi services, including network maintenance, service delivery, and customer support.
Customer Service Division: Handles customer inquiries, complaints, and technical support for both mobile and internet services.
Marketing & Sales Division: Develops marketing campaigns, manages sales channels, and promotes Maxis' products and services to acquire and retain customers.
Information Technology (IT) Division: Manages Maxis' IT infrastructure, develops and maintains internal systems and applications, and ensures data security.
Human Resources (HR) Division: Handles recruitment, employee training and development, manages payroll and benefits, and fosters a positive work environment.
Finance Division: Oversees financial activities such as budgeting, accounting, and financial reporting.

Maxis Workforce

Maxis employs a workforce with a range of expertise. This includes engineers, network technicians, customer service representatives, marketing professionals, salespeople, IT specialists, accountants, human resource professionals, and many others.

Maxis's Market Position

Here's a breakdown of Maxis' market position in Malaysia:

Mobile Network

Leader in Market Share: As of 2022, Maxis held the largest share of mobile subscribers in Malaysia, with approximately 27.5% of the market [1]. This signifies a strong position in the mobile network landscape.
Focus on Innovation: Maxis actively invests in network upgrades and embraces advancements like 5G technology. This keeps them at the forefront of mobile communication solutions.

Internet Services

Strong Player: While not the sole leader, Maxis is a major player in the Malaysian internet service provider (ISP) market. Their Maxis Fibre Broadband and 5G Home WiFi services offer competitive options for home and business users.
Fiber Growth: Maxis is experiencing significant growth in their fiber optic subscriptions, exceeding 750,000 subscribers as of February 2024 [3]. This indicates a growing customer base for their high-speed internet services.

Overall Market Position:

Strong Competitor: Maxis competes effectively with other major players in the Malaysian telecommunications market, such as TM (Unifi) and Digi. Their focus on innovation and customer experience helps them maintain a competitive edge.
Fixed-Mobile Convergence: Maxis emphasizes converged solutions, offering both mobile and internet services under one brand. This strategy aims to attract and retain customers seeking bundled packages.
Continuous Growth: Maxis demonstrates consistent growth in both mobile subscribers and internet subscriptions. Their focus on innovation and customer experience positions them for continued success in the Malaysian telecommunications market.

Here are some additional points to consider:

The Malaysian telecommunications market is dynamic and competitive. While Maxis holds a strong position, they need to constantly innovate and adapt to maintain their market share. The emergence of new technologies like 5G opens up new opportunities for Maxis to differentiate themselves in the market.

Maxis Annual Report

Maxis publishes an Integrated Annual Report (IAR) that provides a comprehensive overview of their performance for the year. Here's how to access it:

Maxis Website: Visit the Maxis Investor Relations section: Maxis Investor Relations
Look for "Annual Report" or "IAR": You'll find the latest edition readily available for download. As of today, May 5, 2024, the most recent report is the Integrated Annual Report Year 2023 (IAR 2023).

The IAR covers the following aspects:

Company Performance: Financial results, subscriber base growth, key achievements, and future outlook.
Strategy and Operations: Details on Maxis' business strategy, their approach to network infrastructure, and service offerings.
Sustainability: Maxis' commitment to environmental, social, and governance (ESG) principles.
Corporate Governance: Information on Maxis' leadership structure, board of directors, and their approach to ethical business practices.

For specific information you might be looking for, the IAR likely includes a table of contents and a search function to help you navigate the document.

Maxis Shares: Maxis on the Bursa Malaysia

Maxis Berhad is a publically traded company listed on the Bursa Malaysia stock exchange under the stock code 6012. Here's a breakdown of key information:

Stock Exchange: Bursa Malaysia (KLSE)
Stock Code: 6012
Company Name: Maxis Berhad

Maxis Coporate Social Responsibility

Maxis is committed to Corporate Social Responsibility (CSR) and focuses on initiatives that empower Malaysians and contribute to a better future. Here's a breakdown of their key areas of focus:

Education and Community Empowerment:

eKelas: This flagship program provides free online learning resources and workshops for students and communities, particularly in rural areas. It aims to bridge the digital divide and equip individuals with valuable digital skills.
Maxis Internet Centres: Maxis supports over 100 internet centres nationwide, offering free internet access and digital literacy training to underprivileged communities.
Festive Charity and Humanitarian Relief: Maxis actively supports charitable causes, particularly during festive seasons and in times of disaster relief. They partner with NGOs and contribute resources to help those

Women Empowerment:

eKelas Usahawan: This initiative specifically empowers

Environmental Sustainability:

Energy Efficiency and Green Practices: Maxis prioritizes energy conservation in their network operations and implements eco-friendly practices to reduce their environmental footprint.
Promoting Green Communication: They encourage customers to adopt paperless billing and online services to minimize paper usage.

Maxis Sustainaibility Initiatives

Here's a breakdown of Maxis' sustainability initiatives across various aspects of their operations:

Environmental Sustainability

Energy Efficiency: Maxis prioritizes energy conservation in their network operations. This includes initiatives like:
- Network Optimization: Upgrading their network infrastructure for better energy efficiency.
- Green Sites: Utilizing renewable energy sources like solar power at cell towers and technical operation centers.
Reduced Environmental Footprint: Maxis implements practices to minimize their environmental impact:
- E-waste Management: They have a responsible e-waste disposal system for electronic devices used in their network.
- Paper Reduction: They promote paperless billing and online services to decrease paper usage.
Promoting Green Communication: Maxis encourages customers to adopt eco-friendly practices:
- Digital Solutions: They emphasize using online services to reduce the need for physical documents and paper trails.
- Mobile Top-Ups: They promote mobile recharges and online bill payments to minimize paper receipts.
Social Sustainability: Maxis focuses on social initiatives that contribute to community well-being and empowerment:
- Bridging the Digital Divide: Through initiatives like eKelas and internet centers, Maxis empowers underprivileged communities with digital access and skills. This contributes to social inclusion and economic opportunities.
- Sustainable Procurement: Maxis aims to source their equipment and services from suppliers who share their commitment to ethical and sustainable practices.
Governance and Ethics: Maxis upholds high standards of governance and ethics in their operations:
- Compliance with Regulations: They adhere to environmental and social responsibility regulations set by the Malaysian government.
- Transparency and Reporting: They strive for transparency by reporting on their sustainability performance in their annual reports and sustainability statements.

Maxis Awards and Achievements

Maxis boasts a range of awards and achievements that recognize their contributions to the Malaysian telecommunications industry and beyond. Here's a breakdown of some key categories:

Customer Service Excellence:

Contact Centre World Awards 2022: Maxis secured three Gold Awards in the Large Contact Centre category, demonstrating their commitment to exceptional customer service.

Innovation and Technology:

iF Design Award 2024: The Hotlink App received recognition as a Self-Serve Mobile Application Winner, highlighting Maxis' focus on innovative mobile solutions.

Talent Acquisition and Development:

2024 Talentbank Graduates' Choice Awards: Maxis ranked within the top 1% of the 25 Most Preferred Graduate Employers in Malaysia, demonstrating their appeal as an employer for young talent.

Maxis Awards:

They run an initiative called the Maxis Awards, recognizing and empowering Malaysian social enterprises with outstanding business ideas that drive positive change in their communities.

Network Recognition:

Maxis network site first in Malaysia to be certified with ISO 14001:2015 Environmental Management Systems: This certification highlights Maxis' commitment to environmental sustainability within their network operations.

Industry Recognition:

The Edge Billion Ringgit Club 2018: Maxis was recognized for their strong financial performance, achieving the highest Return on Equity for three consecutive years.
Forbes Global 2000: Maxis was featured on the prestigious Forbes Global 2000 list, signifying their standing as a prominent global company.
FTSE4GOOD INDEX SERIES: Maxis' inclusion in this index indicates their commitment to environmental, social, and governance (ESG) principles.