Unifi is a broadband service brand under Telekom Malaysia (TM), Malaysia's main telecommunications provider. Unifi is a leading provider of high-speed internet in Malaysia, with over 3 million subscribers. The service primarily uses fibre-optic technology, offering faster and more reliable connections than the previous Streamyx service, which relied on ADSL.
Unifi Malaysia
Unifi Malaysia refers to the consumer-focused service offered by Unifi, a brand under Telekom Malaysia (TM). Unifi provides internet access plans, mobile phone services, and IPTV (television) packages to residential and business customers in Malaysia.
Unifi searches on Google
Searches engine users often have add the term "Malaysia" to their queries to find information specific to the Malaysian market. Searches of just "Unifi" return results from Ubiquiti Networks that uses the temrm use the term "UniFi" on their website (ui.com). It is a separate company that also uses the Unifi brand for its networking products.
Unifi History
Unifi Launch
Unifi was launched on March 24, 2010. This event marked a significant upgrade in Malaysia's broadband infrastructure, providing faster and more reliable internet access to consumers. The service has since expanded to include mobile and TV offerings, making it a comprehensive telecommunications provider.
From Streamyx to Unifi
Before Unifi, TM operated Streamyx, an ADSL-based broadband service. Unifi was introduced to transition Streamyx users to faster internet speeds using fibre-To-The-Home (FTTH) technology.
Unifi Expansion
Initially focused on residential customers, Unifi has expanded to serve businesses too. Their broadband offerings include fibre, wireless, and mobile options, along with Unifi TV services. Unifi's fibre plans boast download speeds of up to 2Gbps, making it one of the most advanced broadband options in Malaysia.
What is Unifi Relationship with TM?
Unifi as a Brand
Unifi is essentially a brand created by Telekom Malaysia (TM), a major telecommunications company in Malaysia, specifically for its telecommunication services targeted towards residential and business customers. In simpler terms, TM is the parent company, and Unifi is the child brand that offers the actual products like internet plans, mobile services, and TV packages. Unifi is a broadband service provided by TM.
Unifi as a Service
TM offers Unifi as its primary internet service for residential and business users across Malaysia.
Unifi Infrastucture
Unifi utilizes TM's advanced telecommunications infrastructure, such as fibre optic networks, to deliver high-speed internet, phone, and TV services to customers. TM handles all aspects of Unifi service, including customer support and service provision.
Unifi and TM Synergy
This structure allows TM to operate behind the scenes as the infrastructure provider, while Unifi acts as the face of the consumer-facing services. This creates a clear distinction for the customer and streamlines the product offerings under one recognizable brand.
What is Unifi Relationship with the Government of Malaysia?
Unifi's relationship with the Malaysian government can be characterized as one of mutual dependence and collaboration. Unifi operates within the framework set by the government but maintains independence in its day-to-day operations. The relationship is focused on ensuring a healthy telecommunications ecosystem in Malaysia. This relationship underscores the significance of Unifi and TM in advancing Malaysia's digital transformation agenda.
Government as a Regulator
The government relies on Unifi (owned by TM) to provide critical telecommunication infrastructure and services to the country. This includes high-speed internet access which is essential for various government initiatives like digitalization and e-commerce.
Government Policies and Initiatives
Unifi, like any Internet Service Provider (ISP), operates within regulations set by the government. Additionally, government policies and initiatives can significantly impact Unifi's business environment. For instance, government projects to expand broadband access might benefit Unifi.
Collaboration on National Projects
Unifi and the government often work together on projects of mutual interest. This involve:
- Expanding internet access to underserved areas.
- Developing initiatives to promote digital literacy among citizens.
- Collaborating on national security measures related to telecommunications.
- Initiatives that support the growth of digital services and the digital economy
What are the technologies used by Unifi?
Unifi utilizes a range of technologies to deliver its internet service, with a focus on providing reliable and high-speed connections. Here's a breakdown of some key areas:
fibre Optic Network
Unifi is known for its extensive fibre optic network, which transmits data using light pulses. This technology offers significant advantages over traditional copper cables, including:
- Higher Bandwidth: fibre optic cables can handle much larger amounts of data compared to copper, enabling faster internet speeds for Unifi subscribers.
- Lower Latency: fibre optic connections experience less signal degradation, resulting in lower latency (delay) which is crucial for real-time applications like online gaming and video conferencing.
- Greater Reliability: fibre optic cables are less susceptible to interference from electromagnetic waves, leading to a more stable and reliable internet connection.
Wireless Technologies
Unifi also leverages various wireless technologies to extend their reach and cater to different needs:
- Wi-Fi: Unifi offers Wi-Fi access points and routers that utilize the latest Wi-Fi standards (like Wi-Fi 5 and Wi-Fi 6) to provide wireless internet connectivity within homes and businesses.
- Fixed Wireless Access (FWA): In some areas where fibre optic deployment might be challenging, Unifi might utilize FWA technologies like point-to-point connections to deliver internet access.
Mobile Networks
Unifi also offers mobile network services under the same brand umbrella. Here's a breakdown of their mobile network and 5G offerings:
- 4G LTE: Unifi's mobile network utilizes 4G LTE (Long-Term Evolution) technology as its foundation. This technology offers significant improvements over previous generations of mobile data, enabling faster download and upload speeds, improved network capacity, and lower latency for a smoother mobile internet experience.
- 5G Network (UNI5G): Unifi has been rolling out its 5G network, branded as UNI5G, in Malaysia. 5G offers significant advancements over 4G, with key benefits including:
- Ultra-fast Speeds: 5G boasts much higher data transfer speeds compared to 4G, allowing for activities like downloading large files, streaming high-definition videos, and cloud gaming in near real-time.
- Lower Latency: 5G experiences even lower latency than 4G, making it ideal for applications that require real-time responsiveness, such as online gaming, virtual reality (VR), and augmented reality (AR).
- Increased Network Capacity: 5G can accommodate a much larger number of connected devices per unit area compared to 4G, paving the way for the Internet of Things (IoT) and the growth of smart cities.
Network Management
Unifi employs software-based network management tools to monitor, configure, and optimize their network infrastructure. This allows for centralized control, efficient resource allocation, and faster troubleshooting in case of any issues.
Security Feature
Unifi prioritizes network security. They utilize technologies like firewalls, intrusion detection/prevention systems (IDS/IPS), and secure protocols to safeguard user data and prevent unauthorized access.
Unifi Vision and Mission
Telekom Malaysia (TM), the parent company of Unifi, doesn't publicly disclose a specific vision and mission statement for the Unifi brand itself. However, we can look at TM's overall vision and mission for some insight.
TM's Vision
TM's vision focused on becoming a leading player in the Malaysian telecommunications industry, driving innovation and providing cutting-edge connectivity solutions.
TM's Mission
TM's mission revolve around delivering exceptional customer service, offering reliable and high-speed internet access, and fostering a connected future for Malaysians. While these are not specific to Unifi, they influence the brand's overall direction. Unifi operates within this framework, aiming to be the consumer-facing arm that fulfills TM's vision and mission.
Unifi Values
Unifi, the consumer brand of Telekom Malaysia (TM), emphasizes several core values that guide their operations and interactions with customers. By adhering to these core values, Unifi aims to build trust and establish itself as a reliable and innovative provider of internet and mobile services in the Malaysian market. Here's a breakdown:
- Customer-Centric: Unifi prioritizes customer satisfaction. This involve offering responsive customer service, transparent communication, and developing plans that cater to diverse user needs.
- Innovation: Unifi strives to stay ahead of the curve by embracing new technologies like fibre optics and 5G. This allows them to deliver faster speeds, improved network performance, and cater to evolving customer demands.
- Reliability: Unifi emphasizes providing dependable internet connections with minimal downtime. This focus on stability ensures a smooth user experience for activities like working from home, online learning, and streaming entertainment.
- Integrity: Unifi is committed to conducting business ethically and transparently. This involve upholding data privacy standards and ensuring fair pricing practices.
Unifi Organization
Unifi's parent company, Telekom Malaysia (TM), Organizational Structure:
- Board of Directors: This board, led by the Chairman, Datuk Zainal Abidin Putih, sets the strategic direction for TM and oversees its operations.
- Executive Team: Led by the Managind Director and Group Chief Ececutive Officer, Amar Huzaimi Md Deris, this team is responsible for the day-to-day management of TM, including Unifi operations. It consist of executives overseeing various functions like finance, marketing, technology, and human resources.
- Business Units: TM has various business units, with Unifi being one of them. These units are further divided into departments or teams focusing on specific areas like residential internet, mobile network services, and enterprise solutions.
Unifi Organizational Structure
Unifi is lead by Chief Business & Consumer Officer, Anand Vijayan. The brand is divided into several key departments:
- Sales & Marketing: A team dedicated to promoting Unifi services, attracting new customers, and managing customer relationships.
- Customer Service: A team providing technical support, handling customer inquiries, and resolving service issues.
- Product Development: A team focused on developing new internet plans, mobile packages, and value-added services to meet evolving customer needs.
- Finance & Administration: Departments handling financial management, billing, and other administrative functions.
Unifi Market Position
Unifi is the Market Leader for Home Internet Broadband Services in Malaysia
Unifi is the dominant fixed broadband provider in Malaysia, with a significant market share. As of the end of 2022, Telekom Malaysia (TM), Unifi's parent company, reported having over 3 million Unifi fixed fibre broadband subscribers. Unifi has experienced consistent growth in its subscriber base, indicating a strong market position. Sources like The Star highlight Unifi's role in leading TM's growth.
Unifi Annual Reports
Unifi, the internet service provider arm of Telekom Malaysia (TM), doesn't have its own separate annual report. Unifi operates as a brand under the larger umbrella of Telekom Malaysia (TM). TM publishes a comprehensive annual report that includes the financial performance and operational highlights of all its subsidiaries, including Unifi.
TM Investor Relations Website
Visit the Investor Relations section of TM's website (https://tm.listedcompany.com/). This section usually houses annual reports, quarterly reports, and other financial documents. You can access detailed information about Unifi, through these reports. Here's what to look for:
- Management Discussion & Analysis (MD&A): This section often discusses TM's different business segments, which might include a breakdown of Unifi's performance.
- Financial Statements: Look for segmented financials within the report. These might break down TM's revenue, expenses, and profits by segment, potentially offering insights into Unifi's financial performance.
- Subscriber Numbers: The report might mention TM's total fixed broadband subscribers, which would include Unifi subscribers.
TM Shares: Telekom Malaysia on the Bursa Malaysia
Unifi, the internet service provider arm of Telekom Malaysia (TM), isn't a publicly traded company with its own stock. However, TM, the parent company, is listed on the Bursa Malaysia stock exchange under the ticker symbol TM. Here's a breakdown of what you might want to know about TM shares:
TM Stock Performance
You can't directly track Unifi's performance through the stock market. However, TM's share price reflects the overall health and performance of Telekom Malaysia, which includes Unifi's operations.
Unifi Achievements
Recognized for its excellence, Unifi received the Frost & Sullivan Asia Pacific Broadband Service Provider of the Year Award in 2019.
Unifi Coporate Social Responsibility
Unifi, the internet service provider arm of Telekom Malaysia (TM), doesn't have a widely publicized Corporate Social Responsibility (CSR) program. However, here's the outline of TM initiatives:
- Education: Bridging the digital divide by providing access to technology and training for students and educators.
- Community Development: Supporting community initiatives and empowering underserved populations.
- Environment: Promoting environmental sustainability practices within the company and the communities they serve.
Unifi's Involvement in TM's CSR Initiatives:
Specifically for Unifi, their core service of providing internet connectivity can be seen as a form of social responsibility:
- Bridging the Digital Divide: Offering affordable internet plans or community programs to provide internet access to underserved areas can empower individuals and communities.
- Education and Skills Development: Reliable internet access facilitates online learning and access to educational resources.
Unifi Sustainaibility Initiatives
While Unifi, the internet service provider arm of Telekom Malaysia (TM), doesn't have a widely advertised sustainability program, they contribute to sustainable practices through their association with TM and the nature of their services. Here's a breakdown:
- Energy Efficiency: Optimizing network infrastructure and data centers to reduce energy consumption.
- Waste Management: Implementing processes to minimize waste generation and promote responsible disposal.
- Environmental Awareness: Promoting eco-friendly practices among employees and customers.
- Community Engagement: Supporting local communities and environmental initiatives.
Unifi's Contributions to TM's Sustainability Efforts:
- Reduced Paper Usage: By promoting online bill payments, account management, and service requests, Unifi can contribute to reduced paper consumption.
- Work from Home Enablement: Reliable internet facilitates work-from-home arrangements, potentially reducing commuting needs and associated carbon emissions.
- Digital Transformation: By enabling digital services and e-commerce, Unifi support a shift towards more sustainable business practices.
Unifi Achievements
Recognized for its excellence, Unifi received the Frost & Sullivan Asia Pacific Broadband Service Provider of the Year Award in 2019.
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